By: Nora Kalaja, New York/Prishtinë/
At a time when hip hop is moving away from its original beginnings and the philosophy of the 90s, New York underground rappers like Koreality are bringing hip hop back to its traditional roots. “Reality Rap” is what Koreality calls it. This is a movement that many emcees and rappers like Koreality try to define hip-hop through lyrical skills and street style. For Koreality hip-hop and music in general is about storytelling and being socially conscious, touching upon street themes.
“Music in general gives people a place to turn to for enjoyment, to get something off their mind, or to relate to a specific song. With my music I want to give back to art and hip-hop. To me it’s like a club with no rules and no titles, you have to be a fan of hip-hop to be part of the club. I want to contribute back to hip-hop and bring it to its original roots. It was more popular in the 90s. The way I perceived it growing up it was more about being on the way. Rappers were people who from the bottom made it to the top. Back then the artist wanted to show that there is a way to get there. Today it’s all about being on top and about bragging about fame. Hip-hop has become very materialist, what you do have and don’t have,” said rapper, songwriter Koreality.
Koreality’s music is loved by many for its soulful stories. The latest hit is his first self-titled music video which is inspiring the young teens who can relate to his story and struggles. “Koreality” music video is directed and shot by Edwin Escobar, the beat is produced by Acid Beatz. The song is written by Koreality and it was released on January 1, 2013. (Watch “Koreality” Music Video http://www.youtube.com/watch?v=aVcbJ9yMqnk&sns=fb)
This Brooklyn born raw talent is one to watch out for. As an up-and-coming rapper Koreality is defining the next generation of hip-hop fans, showing a different approach to music, focusing on the positive attitude and a better future.
“Music is my life, my passion, my sanity, my love, my everything. Music is the glue in life, that one thing which ties everything together for me and gives meaning to my life. My message in the lyrics that I write is my way of giving people my perspective on daily struggles. I try to bring myself to the lyrics and express an idea how I see it. And I hope that people will be more aware of the little things, not take things for granted and appreciate the smaller things in life,”said the talented rapper Koreality.
Early Life and Career beginnings
Koreality – Rapper, Songwriter, Entrepreneur. Born as Korab (Korey) Sacipi on March 1990 in Brooklyn, New York. He is first-generation American as his parents were born in Europe (father from Skopje/Shkup and mother from Montenegro/Mali i Zi). His family moved from Europe to United States in the 80s.
“I have much appreciation for my Albanian-European roots. My family taught me the values, respect and the morals I have today. My life principles are an extension of my family’s values and their early on influence on my life. I am thankful for their great support and love,” said Korey Sacipi.
Before Koreality fell in love with music, he was introduced to poetry when he was in 2nd grade. At age ten he heard the lyrics of DMX for the first time and hip-hop has got his attention ever since. Korey’s music inspirations come from music icons such as 2Pac, Eminem and Notorious B.I.G.
“Hip-hop changed when 2Pac died. He is a huge inspiration in my music. 2Pac was a thinker who tried to open people’s eyes. Eminem, Biggie and everyone that came before me really had a passion for hip hop. Music came from their heart, it was true and original. Rap in 90s is more about the message. I appreciate this about hip-hop back then and I want to portray my passion into my music. I have been writing my own lyrics for 14 years now and it is about what’s on my mind. I like to express myself, I write to give an idea, sometimes is just for fun,”said Koreality.
At age 14 Koreality recorded his first songs and collaborated mostly with Phaze (Arben Rugova) and A.V.D.I.(Avdi Rugova) aka A-V. At age 18 Koreality decided to make music his career and fully emerged himself into the art. His early on hits were “Welcome to the game” and “Fair warning” released in 2008 as group tracks with Phaze and A-V.
KorealityTv.com: New School Music“Reality Rap”
Korey Sacipi (Koreality) is founder of Koreality TV (www.korealitytv.com) which is a project that he created as of early January 2013. KorealityTV.com is at its early stages as a music company that promotes new and established artists to the music scene. Korey’s mission is to bring hip-hop back to its roots and to expose other talents, including artists such as A.V.D.I. aka A-V, Phaze, Ray Wunda, Kamikaze Flow, J.S., etc.
“KorealityTV.com is a trademark to identify with. I see it as a movement to give other artists a place to showcase their artistry and music creativity. My vision is to promote them and get the message across at the same time. KorealityTV music is about what I call “Reality Rap”, things that you can tie into life, what people go through on daily bases, both good and bad, all life moments people can appreciate. If you do good, put your heart into what you do, you will get somewhere at a small or big scale, it doesn’t matter, you will get somewhere. I believe that we create our own barriers and limit in life. With my music and my company I want to show to the younger generation the new school music of reality rap. Today’s hip-hop has been watered down and it is important to have an appreciation of originality, true self what inspire people today,” said founder and CEO of KorealityTV.com, Korey Sacipi.
Koreality is currently bringing new talents on board and plans to have www.korealitytv.comup and running in a few months.
Recent Projects: “Koreality” Music Video and new music releases
In January 2013 Korey Sacipi released his first music video “Koreality” directed by Edwin Escobar. With the release of the new video Koreality inspired many of his fans for its underground feel and true emotions. Along with the promise of staying true to hip-hop, Koreality brings theskill of poetry, writing, and lyrical skills.
“The purpose of the music video is to get people to have a more positive aspect on things. I want to show a different approach to make things better, to be open about the way we do things, and get back to the morally correct things. The message that I want to get across is that what we do now affects our future. So we all must think and care about the future that is to come. I want my fans and people to focus on what is really important in life,” said rapper, songwriter Koreality.
In March 2013 Koreality is expecting to release his second music video titled “Still Asking” feat. A.V.D.I. (A-V). In early 2013 Koreality will also be releasing his first mixtape.
“I like to make music in general for people. I like to think I represent people into myself. The ultimate feeling is the great feedback and appreciation I get from my fans. It makes me feel great and confident. I think that when you believe in yourself is great, but when you see others believe in you it is even better. That is why what we do as artists and public figures is important to maintain a positive attitude and display good character for the younger kids to follow,”said rapper, businessman Koreality.