By: Nora Kalaja, New York, Prishtina/
PhaZe’s triumphant return from “Jam Shqiptar” music video is followed by another new hit “Breakout”. The song is written by PhaZe (Arben/Benny Rugova), recorded at Soundloft Studios and produced by Hollywood Productions. The music video is directed by one of the best directors Edwin Escobar and was shot in Connecticut. (Watch “Breakout” Video: http://www.youtube.com/watch?v=LFoi1uNM2sU&sns=fb).
“Breakout” showcases PhaZe’s talent and versatility from singer to hip hop to hip rock. Hip Rock was pioneered by Run DMC, and Limp Bizkit took it to another level, with recent influences of Jay Z, Fort Minor and Lincoln Park.
“I like the high energy, the beat and the meaningful lyrics of the song. What hip rock means to me, which is also the vision behind my music video ‘Breakout’, it is about breaking out of the normal routine, without having to abide to any rules or laws of the music industry. I see hip rock as a way to promote individuality and build yourself as an original artist. Hip Hop and Rock is the ideal combination when you want to get the message across. My message is to live the dream. You don’t have to conform. Just be yourself!” said the talented artist PhaZe.
With this vision in mind, Benny Rugova in 2012 also co-founded a brotherhood called “The New World Outlaws” along with Koreality (Korey Sacipi). The New World Outlaws is a club that represents a unique music style, clothing style and lifestyle.
“Everything that happens in the video has a meaning. People are trying to hold me down. You see me breaking out, and as I do so, it leads others to break out as well. In the end we link up together to become a union, which leads to the “New World Outlaws”. A year ago I came to Korey with the idea and he jumped right in. We see the New World Outlaws as a club, a brotherhood, with no rules, no regulations. It is 110% loyalty. As individuals we are a one man army, but at the end of the day we come home to the New World Outlaws. There will always be a piece of clothing, a bandana and a gritty look that represents the New World Outlaws,” said co-founder of the New World Outlaws, PhaZe.
The New World Outlaws has built a reputation for creating its own music and support group. Artists and supporters of The New World Outlaws include PhaZe (Arben Rugova), Koreality (Korey Sacipi), AV (Avdi Rugova), Ray Wunda , Kamikazi Flow, Joey Roze, Bop (Sean Zuess), Driz (Driton Rugova), Gabriel Duke Fontes (Duke), Dorian, Arber, etc.
“When New World Outlaws are in the same room people know we are connected, we are brothers. It is the energy and the good vibe we have. The way we speak, the loyalty and respect we have for each other makes us stand out. We can fend for ourselves, but we choose to fend for each-other as well,” said co-founder of New World Outlaws and founder of KorealityTV.com, Korey Sacipi (Koreality).
In 2012 PhaZe released two music videos, “Jam Shqiptar” (nearly reaching 100,000 views in youtube: http://www.youtube.com/watch?v=LUOtf0Kecwk) and “When I’m Hurt” (http://www.youtube.com/watch?v=YIZElBH9iCs). His next project includes a mixtape, to be released before the 2013 summer, titled “The New Era”.